Understand Look For the Best Wood Doors Suppliers
Many home improvement companies have been slow generate any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers door and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.
Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice to say that when faced along with a choice of a new family saloon or a new Rolls Royce for about the same price, the choice, for many, is alluring!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups we was delighted to answer the call for a real estate improvement company in Devon that has for some time been retailing UPVC doors and windows. They were interested in selling composite doors just as the demand for them amongst local residents was growing quickly.
The principal cause this was extremely that the large players in the homeimprovements industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the cost of switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of the competition were offering. Moving to the fast growing composite doors market seemed a good move but fee of this program of outfitting a showroom was prohibitive. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then put both of them to the test.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There appeared to be little difference between the door manufacturers here as nearly every one of those approached had many years experience within the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with the introduction of British Standards in the composite manufacturing industry, the manufacturing processes were extremely similar.
Where some companies fell down though was when we asked them what they were going to achieve to help us to sell their products. The lack of promoting support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus lengthy investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to come. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would be to see which door manufacturers would allow us to to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that always be cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from tennis shoes suppliers for years, so why especially if they not share as start-up cost?
There were some companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or bring down proving samples free of charge. Two companies totally outshined others and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to become the market leader in the longer term had obviously done their homework and deliver cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations as well as promoting tool. Neutral has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and many of the shows the finished design and price instantly, even including the web ordering facility.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA
(219) 663-2279
